There is a crucial GTM motion missing from your analysis - Partnerships and Ecosystems.
In a low trust environment, partnerships are the established and trusted relationships that will help companies get into customer segments that are expensive to acquire through demand gen (inbound) and damn near impossible through outbound nowadays.
That's why I started ThePartnerGuy.com to help SaaS founders unlock this potential early on in their startup journey. Starting with partnerships early is a HUGE competitive advantage and could accelerate revenue growth.
Well said, everything's a cycle and the swing towards bundling will tighten everyone's ropes for the next few quarters.
Great article.
There is a crucial GTM motion missing from your analysis - Partnerships and Ecosystems.
In a low trust environment, partnerships are the established and trusted relationships that will help companies get into customer segments that are expensive to acquire through demand gen (inbound) and damn near impossible through outbound nowadays.
That's why I started ThePartnerGuy.com to help SaaS founders unlock this potential early on in their startup journey. Starting with partnerships early is a HUGE competitive advantage and could accelerate revenue growth.